Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. See more ideas about whiteboard friday, digital marketing, digital marketing agency. Heads-up! We published a one-two punch of Whiteboard Friday videos from our friends at Stone Temple Consulting today. Getting Started with Guest Posting. So obviously this is a very big and very old topic in the SEO space, and it's one that Moz, as a company, is heavily invested in, right?Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Explore how Moz drives ROI with a proven track record of success. This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site. Mistake #1: Using Google as your filter. Beyond performance metrics, research metrics present another focal point of SEO analytics. A typical SEO site audit takes me around 50 hours to complete. Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your. Click on it to open a high resolution image in a new tab! Video transcription. This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine. The Mozzers set up their equipment, and then it’s blastoff! They film their video in one or two takes, keeping it fun and conversational. Then it's high time for a competitive business audit. This week we're chatting about why link building sometimes fails. The series culminates in a final exam, and with a passing score, you’ll be awarded an official Moz Certificate and badge for your LinkedIn profile. Next, enter your site's URL, and start the crawl. Case Studies Explore how Moz drives ROI with a proven track record of success. Your on-site SEO is "best of breed. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. While it can be a challenge to factor SEO into the. Now that we have that, I'm just going to show you six keywords that I think have the most impact for moneymaking at the bottom of the funnel. A few weeks ago Danny showed us some of the basics for video SEO, a medium that may not initially seem valuable for SEO purposes. I have audited a LOT of links over the last few years. Number two tip, extreme topical relevance. This isn't a video from 2020. Open the page in the most recent version of Chrome and go to Chrome Developers Tools. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. AI — Whiteboard Friday. funnel as well. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Blog posts and those could have regular updates or be republished on a regular basis. While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it's easy for marketers to start slipping down the "Guest Posting Slope of. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Their Whiteboard Friday series offers premium. One of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts. So I will be talking to you about how to map your keywords to your user intent and the buyer's journey, so showing you a good framework to use when you're building out your strategy, doing your keyword research, and sort of want to give that. In a previous Whiteboard Friday, I mentioned the three bosses of SEO, and one of the factors that I mentioned affecting SEO are the search intents behind each and every. Step 2: Gather additional metrics. At the end of your audit, don't write a document that says what's wrong with the website. Handling expired content can be an overwhelming experience for any SEO in charge of a dynamic website, whether it be an e-commerce, a classified (example: job search, real estate listings), or a seasonal/promotional (example: New York Fashion Week) site. Trackur (paid) – Sentiment and influence metrics and tracking (history). Explore all the free SEO tools Moz has to offer. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Part of a good SEO audit, according to Carly Schoonhoven in her B2B SEO Audit Whiteboard Friday, is knowing where you stand with keyword rankings compared to your competitors. You should also verify that each of your targeted keywords is being represented by a page on your site. Hey, everybody. Your All-In-One Suite of SEO Tools. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, I will take you through the five key considerations, which are audience, commitment, concerns and objections, status versus purpose, and prioritization. This is Will Critchlow, founder and CEO. Morgan has managed Moz content initiatives, including the Moz Blog and Whiteboard Friday, since early 2020. My name is Will Critchlow. Whiteboard Friday The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO. Rankings, I've got to say, really aren't the best thing to include in your reports. We're a digital marketing agency specializing in paid media, SEO, and content marketing, and I'm really, really excited to be here today to. The logic makes a lot of sense here if you think about it simplistically. As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things. The session, for many, many years, has been the core unit of Analytics data. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. " Note: This isn't much different than good SEO - on-page/on-site optimization is unlikely to ever be a competitive advantage. If you have a complex robots. Content. First, before you can even think about intent, you need to have a solid foundation of core keywords in place. This week we're going to chat about building a killer content-to-keyword map. If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If we don't, we run the risk of creating unreal expectations and disappointing our clients and companies. Okay, that's customer lifetime value. We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. Moz was the first & remains the most trusted SEO company. 1. Meaning, if you share something on a Twitter, a Facebook, a LinkedIn, a Google+, a Pinterest, a Reddit, a StumbleUpon, whatever network you might be using, the influencers on those networks have the ability to help amplify that reach. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Step 2: Gather additional metrics. This week we're going to chat about organic quality score. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Click on the whiteboard image above to open a high resolution version in a. Click on the whiteboard image above to open a high-resolution version in a new tab!Step 2: Map your keywords into a content plan. Conclusion. Go to Meta & Structured Data. It's something that should be optimized, repurposed, syndicated, distributed, and leveraged so you can unlock rocket channels that will ultimately give your content the opportunity to go to the moon. Hold onto your hats for a wild ride down the co-citation trail!. 8. Review marketing team roles, KPIs, and get a better understanding of the roles the. SE Ranking is a cloud-based SEO platform for entrepreneurs, agencies, and online marketing professionals. My name is Will Critchlow. With all the changes we've seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. 1. Today we're going to be talking about app search. So this is something where we've actually seen the caption be more important than the alt attribute when it comes to Image Search. Hi, Moz fans. I think on average our customer lifetime value is essentially $120 times the average customer lifetime span, which is somewhere around 11 months all in. Moz was the first & remains the most trusted SEO company. Step 4: Work the content audit dashboard. Content audit resources & further reading. Cyrus Shepard dives in this week on Whiteboard Friday. js), right-click, and choose Block request URL. Hi, everyone. This week we're talking barnacle SEO. ) Check out the resources below for all you need to know about Domain. The Authoritative Content Funnel — Whiteboard Friday. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. Competitive keyword research is a crucial part of any SEO strategy. This Whiteboard Friday delves into client negotiations,. The image caption. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that. Or if you have a subscription business, like Moz is a subscription business, if you subscribe to our tools, we'll charge you $99 a month or $149 a month. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. SEO Is Not an On/Off Switch — Whiteboard Friday. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. Whiteboard Friday | SEO Analytics The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Someone's performed a search for air conditioners. The highest got over 200,000 ( How Google’s Panda Update Changed SEO Forever, from June. We're trying to serve the intent of searchers and in the long term eventually, maybe sometime in the future some folks who watch this video might be interested in Moz' tools or going to MozCon or signing up for an email list, or whatever it is. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and. It's very serious. Howdy, Moz fans. And we'll see you again next week for another edition of Whiteboard Friday. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. If the site is large and has a lot of issues to document, the time. Search visibility & share of voice. We've included some of our favorite episodes here, and find. The result: an increase in bookings of vision tests of 73%. The SEO Elevator Pitch - Best of Whiteboard Friday. They are counted slightly differently. I also announce the SEOmoz Premium SEO Training S. In today's Whiteboard Friday, Rand explains what's going on. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. 3 Important Google Updates to Understand — Whiteboard Friday. Moz on LinkedIn: #whiteboardfriday SEO forecasting can help you demonstrate the value of your SEO activity to decision-makers and get buy-in for your projects. We've included some of our favorite episodes here, and find. Today, so glad that you can join us. The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024. 23% of the American disabled population state they never browse the internet at all. "The wonderful world of AI is changing rapidly. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It’s so much more important to have the ability to really influence change and action. Welcome to another edition of Whiteboard Friday, a very special edition, our annual SEO tips of the year edition. Whiteboard Friday. Secondly and most of the time you're working. Best. Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers. This week we're going to chat about on-page SEO, keyword targeting but beyond keyword targeting into all the realms of the things that we need to optimize on an individual URL in order to have the best chance of success in the search engines in 2016. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. Check out the first episode on ' How SEOs and Developers Can Work Better Together ' and the second episode on ' How SEOs and Content Writers Can Work Better Together '. Map Your Keywords to the Buyer's Journey and User Intent — Whiteboard Friday. If you're looking to hire an SEO or are interviewing for an SEO role. She is also currently a Master of Public Administration candidate at Columbia University, focusing on tech policy & digital. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which. Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Gather your core keywords. 23% of the American disabled population state they never browse the internet at all. This week we're going. Since its humble beginnings in 2004, this is where SEO happens. Moz was the first & remains the most trusted SEO company. I'm a Moz associate. Adding review schema markup = 20% lift. 3K subscribers Subscribe 676 31K views 5 years ago #WhiteboardFriday. My name is Cyrus. So some of you probably have seen April 11th, Google made this big move. This comprehensive guide shows you how. In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. But with a site audit tool in your toolkit like Moz Pro's Site Crawl, they don’t have to keep you up at night. Now keyword research, you know how important it is, and it forms the basis of all successful SEO. These are the products, features, and/or services that you’ll build your search intent funnel around. More referrer data. Techniques that once worked are now penalized. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. And, you'll notice all the data from the two data sources below will reorganise itself. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Keep it succinct. We wrote the blog on SEO — literally. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity. Second thing, engagement rate is a new metric in GA4. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. Creating the Right Marketing Mix. . Google’s local algorithm demands different tactics for link building. All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best beaches in Ko Samui. If it is a small site (<1000 pages), I am working efficiently, and the client hasn't requested a lot of extra pieces, this figure can come in as low as 35 hours. Welcome to another British Whiteboard Friday. You, Rand, you're a person who probably is interested in Whiteboard Friday, even though you haven't done that search before on this particular phone. completely honest, there are other things at the top of the conversion. Discuss main objectives the sales team has when making a sale and how they qualify a lead. The image caption. Once the crawl is complete, click the “Images” tab to see the complete inventory of images hosted on your site. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. This week we're talking topic modeling and semantic connectivity. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. My name is Cyrus. So AI is here. Engagement rate is not reverse UA bounce rate. STAT SERP tracking and analytics for enterprise SEO experts. Creating the Right Marketing Mix. When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. And right now you might be looking at your 400 tabs you have open and thinking, "Okay, yeah, I keep tabs open. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. We've included some of our favorite episodes here, and find. Now where people stumble is this is not a rankings report. Google vs. Discover the most popular features and get to know the dos and don'ts when creating local landing pages. To be fair, we weren’t offering SEO services back then like we do now, but we were helping our clients with content creation and content marketing. 8% of the American disabled population has access to the internet. Meaning, if you share something on a Twitter, a Facebook, a LinkedIn, a Google+, a Pinterest, a Reddit, a StumbleUpon, whatever network you might be using, the influencers on those networks have the ability to help amplify that reach. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives. Howdy, Moz fans. 11 hours ago · In the last 12 months, our expert Whiteboard Friday presenters covered the challenges and pitfalls SEOs face in this new world, from implications in the search. To get more accurate results for a topic, repeat steps 1-3 for three to five keywords per cluster. It might be from technical auditing of the site, whatever it might be. When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions. MozCast : The original Google SERP weather forecast. 2. We're filming this in the London HQ of Distilled. Brand Entity SEO – Whiteboard Friday. Whiteboard Friday The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. On-Demand Webinars. 4 Stats About SGE – Whiteboard Friday. We have a Whiteboard Friday for that. With all the changes we've seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. The Moz Blog. They did recently announce it. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Welcome to this week's edition of Whiteboard Friday. Critical Thinking. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. Target the right section of the funnel. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. By cruft what I mean is low quality, thin quality, duplicate content types of pages that can cause issues even if they don't seem to be causing a problem today. This is the first Whiteboard Friday of 2012, and today we're talking about anchor text, which could seem like a basic topic. SEOs and developers need to work better together. Click on the whiteboard image above to open a high resolution. See major algorithmic changes over the past 30 days, as well as tracking of popular SERP features. 63. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Whiteboard Friday | On-page SEO | Advanced SEO. This is a good starting place, and once you know where to start, you can follow these six actionable steps to cleaning up your website. Today I'm going to talk a little bit about the SEO slog. I'm Dr. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Step 5: Writing up the report. The analysis & recommendations phase. Design areas to consider in order to avoid future redesign. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. I'm Tom Capper, Senior Search Scientist at Moz. Blue Ocean SEO Strategy. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. An in-depth SEO audit will typically turn up dozens, or even hundreds, of tasks that need to be accomplished to begin moving a client forward. Read this post How to Use Chrome. Happy Friday, Moz fans, and today's Whiteboard Friday is about measuring link building. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Here, for example, is a very generic example of a simple Gantt chart framing a very basic SEO site audit: Aren’t Gantt charts only needed in project management & sales?. If you redirect a single URL with bad backlinks attached to it, those bad links will then point to your new URL. To be. Whiteboard Friday | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of. Competitor identification and competitor research is absolutely key to a good SEO strategy. You're going to watch Whiteboard Fridays about specific topic areas. With fierce competition to attain rankings, links, and authority,. Moz is probably the most famous SEO-focused. While there are some programs out there that can be quite helpful to the avid link auditor, I still prefer to create a spreadsheet of my links in Excel and then to audit those links one-by-one from within Google Spreadsheets. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more. In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted in four simple steps: research, creation, distribution, and optimization. Here are some steps to help you get started: Understand that SEO is an evolving landscape 🔄 Conduct a comprehensive SEO audit 📊 Establish a solid SEO foundation 💪 + 5 more in this blog. This week we're chatting about cleaning out the cruft from your website. Hey All. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. That is a very rough rule. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I will show you how you can use Google’s ability to index and rank faster to your advantage. Check the site speed for mobile devices. Welcome to a very special edition of Whiteboard Friday talking about keyword research today. There's far more to SEO than an initial audit and fix for a site. 83% of users with access needs limit their shopping to websites that they know are barrier-free. Dive into the fascinating world of TikTok's algorithm in this new Whiteboard Friday…Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. C. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. I'm an SEO account manager for SEO Sherpa, and welcome to this edition of Whiteboard Friday. Hopefully, you already have the first two, so let's make sure you have the right data. Whiteboard Friday. Google offers an excellent page speed tool that gives a list of recommendations based on its crawl of your site. Welcome to Whiteboard Friday. Outreach. But you should be using words and phrases that Google has related to a particular keyword. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. One of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts. Make sure to refer back to Rand's post on What Separates a "Good" Outreach Email from a "Great" One for more in-depth tips on conducting outreach. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The first one is best of keyword. Happy Friday. This week we're chatting about using related topics and semantically connected keywords, not just for keyword research — although that is a potential use and application — but also for some of the on-page SEO processes that we. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. First off, when you have an issue, let's say you've got a piece of content that you know you want to create, a topic you know you're going to address that topic. High-Value Tactics, Future-Proof Link Building. (And remember, DA is a proprietary Moz metric — search engines don't use it to determine rankings. Combine the results into one spreadsheet. On-Demand Webinars. Discuss main objectives the sales team has when making a sale and how they qualify a lead. In today's Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time. For reference, here's a still image of today's whiteboard! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday! Today I'm going to talk about this extremely troublesome and worrisome problem that Google has expanded "keyword (not provided)" potentially to 100% of all organic referrals. Simply searching Google can give you some question inspiration. At Distilled, one of the things that we've been working on recently is building an SEO A/B testing platform. This is not a real thing that we know Google definitely has. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. Whiteboard Friday. In this episode of Whiteboard Friday, Lidia Infante walks you through two approaches to find out who those competitors are. It's not going to apply to you or to everyone. Tom Mansell talks about quantifying predicted SEO. Whiteboard Friday | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The analysis & recommendations phase. Case Studies Explore how Moz drives ROI with a proven track record of. You implement the change as a result, and you fall flat on your face. Extreme topical relevance. "Google measures these kinds of things. So when you're coming up with ideas in the ideation process, try and look for ones that you can repeat over and over again. Meta robots NOINDEX. A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. Keep an eye on those “ People Also Ask ” boxes and keep a record of questions that need your attention there. But before you begin your quest to find new keywords, you need to know exactly who your competitors really are. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. You might find yourself going super deep into e-commerce SEO. The next step is simple: go back, do an audit, identify your one-hit wonders, identify the depreciating ROI assets that you invested in before, identify the key messages that you wanna reiterate to your audience. The past 12 months have been brutal for many traditional forms of link building. So here's five ways to think about doing those things, all focused around digital PR, link building, and content marketing. Click on the whiteboard image above to open a high resolution version in a new tab!SEO 101: The Beginner's Guide to SEO: Start here to understand the basics of modern SEO. And our Whiteboard Friday hosts weren’t shy about answering the questions on all our minds. Or the EU-based manufacturing companies started by women, and I could get on that list with my whiteboard pen company based there. This year it is 22 smart SEO tips for 2022. If you see “Disallow: /”, immediately talk to your developer. Moz Local Raise your local SEO visibility with complete local SEO management. Click on it to open a high resolution image in a new tab! Video transcription. So, again, return to looking at those metrics. Keyword Explorer Find traffic-driving keywords with our 1. Moz DataIn this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines. II. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. This can involve optimizing both the content and HTML source code of pages on a site. Whiteboard Friday. First, ensure that SF is set to “Spider” mode. Refresh the page and see if any important content disappeared. Individual URLs with bad links. Harnessing the Power of Feedback — Whiteboard Friday.